Credit Unions

Turning members' needs into Credit Union opportunity!

Derham Marketing Research's new step-by-step guide to more profitable member service is now available to all Credit Unions throughout Australia and New Zealand. For more details of these syndicated member-opportunity identifying services and to get your copy of this pdf guide, email Philip Derham at derhamp@derhamresearch.com.au today with your name, title and Credit Union in the email. The Turning members' needs into Credit Union opportunity.

The guide outlines how the most appropriate web, paper, telephone or face-to-face surveys can provide solutions to improved product and service use and uptake - across the range of members' financial needs.

Sometimes, exploratory or qualitative research may answer Credit Unions' needs or enable more specific surveys to be developed and Derham Marketing Research uses qualitative research techniques including focus groups, affinity groups and depth interviews - as most cost-effective and apt. Again, for a specific advice, please contact Philip Derham at derhamp@derhamresearch.com.au or ring him on 03 9897 3011 to discuss your particular research need.

To read Cracking the customer code paper from the Connexus magazine's Strategy section, email us for a pdf file copy or follow this link: Cracking the customer code

To see what Credit Union CEOs think about current issues, follow this link: CEOs' views

For more information,

When knowing will strengthen your decisions...^TM

please email Philip Derham today at derhamp@derhamresearch.com.au

or call him on 03 9897 3011.

Alternatively, scan the QR Code below into your mobile phone and call him now!