Recommendations from customers are a very cheap form of advertising. And one which really extends your marketing budget further and further at no extra cost.
The question “How to get more recommendations from your customers?” has an answer and our past research shows that in specific industries:
- One essential attribute that drives recommendations;
- Four characteristics that recommenders share; and
- Three core groups who may be influenced by recommenders.
Knowing what your recommender/promoter groups are, will enable you to target those people most likely to recommend, with suggestions that they do so.
Hence, we’ve developed a brief, Recommender Advantage Monitor that identifies which of your customers are most likely to recommend you – and why.
If you’d like to know more, please call or email Philip Derham, or use the form below.