Evolving concepts – new names, new logos, new types of ADI.

As you well know, the ADI financial services sector is evolving, and rapidly.

New entrants and new payment or transfer methods are appearing.

The Government is encouraging more competition, seeking to further benefit customers.

In response,

  • Some ADIs have merged.
  • Some former Credit Unions have become banks – and more are considering that change.
  • Some have renamed.  Some have re-branded – with changes in logos and identity.
  • Some remain as they have been.  And
  • Some are hedging their bets, registering possible new names and exploring the opportunities.

Much of the reviewing is being quietly undertaken in-house, with staff and Directors.  But knowing what your current members and eligible prospects think, can clarify the likely outcomes by telling you how changes may influence financial activity with you – or with another ADI.

Over the last twenty-five years, we’ve researched the impact of changes or not-changes of ADI type, of ADI name and branding, logo and presentation.  And seen some very positive outcomes follow.

Please call or email me to know more – whether from using our expressly developed 20 Questions Brand Monitor™, or our logo options testing facilities, or by undertaking your own bespoke customer and prospect research.

Then, with sound knowledge of the impact of change – or of no-change – we can strengthen your final decision.  So please call or email me now, to activate the steps to that knowledge.  Click on the Contact page for quick contact now!

Perceptions matter because they influence action.

Perceptions matter because they influence action.

Since the Australian Bureau of Statistics’ August retail sales results were released last Thursday, media commentators have bemoaned the retail sales decline of 0.6% since the previous month.

And if Australians are tightening their wallets and not spending on retail, and if the mood is one of caution, investing to generate sales and more sales needs to be targeted.  It needs to be targeted to groups more likely to spend, borrow, invest as you need.  And targeted to appeal to the motivations of people in those groups to act.

Clarifying those two targets is what we do.

Our research shows who the targets for your profitable products and your profitable services are.  Our research then identifies what you need to offer to motivate them – to excite their interest and ultimately, their action.

If you feel your sales could be strengthened now, with your profitable products and services sold more effectively, please call me to discuss the steps to achieve that knowledge.