You know what you’ve had to do to get the business you have now, and getting more and new business may just require more of the same – or may need to evolve to satisfy new needs.
And the insight into whether more of the same, or something new is required, can be effectively identified by surveys – usually for speed and economy, by online surveys.
In designing an online survey, three key points must be followed to get the insights needed.
1. Keep the survey short.
Our research on past surveys shows that while online surveys longer than 15 minutes still get some completions, these longer surveys have more people dropping out part-way through.
2. Don’t ask what you already know.
When you ask customers for information you already know (e.g. age, gender, home postcode or State), you waste questions unnecessarily.
While more people still do their online surveys on computers and laptops, an ever-increasing proportion use their mobile phones – with few using tablets.
Any question that is not easy to answer on a small phone screen will lose people and lessen the insights available to you.
When you are ready to gain fresh insights to help you grow your business, please call or email Philip Derham, so we can design the survey that will get you those needed insights.