Using market research tools and techniques to understand what makes people buy – a workshop opportunity.

Our video at tinyurl.com/WorkshopExplained – tells how our 90-minute, online workshop – Using market research tools and techniques to understand what makes people buy – can help your local businesses.

The workshop is expressly designed for the managers and owners of small and medium sized businesses.  It explains the main market research approaches that can help them to understand their customers’ needs, so they can better and more profitably serve those.

The businesses can use the methods discussed in the workshop themselves, or can use a marketing research professional, as they choose.

If this workshop could help your business or your business colleagues as a group, please contact Philip Derham – derhhamp@derhamresearch.com.au or call him on (+61) 0414 543 765.

Identifying customer opportunities quickly.

Life changes continually.  Melbourne was last year’s AFL premiers, and now is this year’s…?

Life for customers can be much the same.  Understanding customers’ changing attitudes and intentions can help you to respond tactically, and help to keep your longer-term strategy current, even as people’s thoughts, views, practices, and purchases change over time.

You can get that needed customer understanding by looking at your sales patterns, referring to external economic reports, or by asking customers directly.

To help you to ask customers directly, cost-effectively, we have developed a rapid, cost-effective Key Customer Insights Monitor™ that establishes customers’ satisfaction, activities, intentions, recommendation practice, and current mindset. 

You can use our online Key Customer Insights Monitor™ to understand your own customers, or to understand the views, purchases, practices and needs of a wider audience of customers and prospective customers, as you require.

The Key Customer Insights Monitor™ approach works effectively across sectors and we can quickly tailor it to your specific products and services.  To know how we can get you the business-building insights from your customers, or your prospective customers, that will enable you to market more effectively to them, call Philip Derham on 0414 543 765 or email him at derhamp@derhamresearch.com.au