A video explanation that customer satisfaction varies with customers’ happiness.

Customer satisfaction measures assume that customers report their satisfaction based on their actual experiences, so the results are comparable over time. But satisfaction measures can also be influenced by customers’ states of mind when surveyed, as this 1 minute 36 second video explains. Just click on this link to know more:


If you’d like to know more, call Philip Derham on 0414 543 765 or email him at derhamp@derhamresearch.com.au