Publications & interests

Improvements in market research techniques help us generate better responses for our clients.

We’ve researched a wide variety of people in English-speaking countries, and always seek ways to engage more effectively them.

As we find improvements in market research techniques or approaches, we summarise those in marketing research journals in Australia and overseas, so the improvements are available for the industry in general.

This is to help maintain people’s willingness to participate in marketing research generally, as willing participants give us the insights to strengthen our clients’ decisions.  The papers below summarise recent, past research technique reviews, and work is progressing on a number of other technique elements of interest.

Recent papers include:

Is there a list order bias in online survey matrix questions? Quirk’s (USA) Marketing Research Review, August 2018.  https://www.quirks.com/articles/is-there-a-list-order-bias-in-online-survey-matrix-questions

World views collide to distort public discourse. Research News, November 2016.

Does being patient pay off? Research News, July 2016.

Are smart phone users less engaged survey takers? Quirk’s (USA) Marketing Research Review, June 2016.  https://www.quirks.com/articles/are-smartphone-users-less-engaged-survey-takers

Using preferred, or understood, or effective scales?  How scale choice affects online survey data collection. Australasian Journal of Social and Marketing Research, December 2011.

A woman’s touch – the role of gender in online survey response. Quirk’s (USA) Marketing Research Review, July 2009.
https://www.quirks.com/articles/the-impact-of-gender-in-e-mailed-survey-invitations

Improved sampling by pre-segmentation. Australasian Journal of Market Research, Vol. 15, No 1, June 2007.

Increase response rates by increasing relevance. Quirks (USA) Marketing Research Review, October 2006. https://www.quirks.com/articles/by-the-numbers-increase-response-rates-by-increasing-relevance

The impact of space and survey format on open ended responses. Australasian Journal of Market Research, November 2004, Vol. 12, No. 2.

Benefiting from what you already know about your customers http://www.researchnewslive.com.au/2016/08/08/benefiting-from-what-you-already-know-about-your-customers/

Change in questions and in methods can improve insights and clients’ budget effectiveness http://www.researchnewslive.com.au/2016/09/22/change-in-questions-and-in-methods-can-improve-insights-and-clients-budget-effectiveness/

Three steps to more effective focus groups http://www.researchnewslive.com.au/2016/10/11/three-steps-to-more-effective-focus-groups/

Time to reflect on our assumptions http://www.researchnewslive.com.au/2017/02/01/time-to-reflect-on-our-assumptions/

If, in addition to the online versions, you’d like a hardcopy of any of these, please contact Philip Derham – E:    derhamp@derhamresearch.com.au or T:  (+61) 0414 543 765.