Publications & interests

Improvements in market research techniques help us generate better responses for our clients.

We’ve researched a wide variety of people in English-speaking countries, and always seek ways to engage more effectively them.

As we find improvements in market research techniques or approaches, we summarise those in marketing research journals in Australia and overseas, so the improvements are available for the industry in general.

This is to help maintain people’s willingness to participate in marketing research generally, as willing participants give us the insights to strengthen our clients’ decisions.  The papers below summarise recent, past research technique reviews, and work is progressing on a number of other technique elements of interest.

Recent papers include:

If, in addition to the online versions, you’d like a hardcopy of any of these, please contact Philip Derham – E:    derhamp@derhamresearch.com.au or T:  (+61) 0414 543 765.