As you well know, the ADI financial services sector is evolving, and rapidly.
New entrants and new payment or transfer methods are appearing.
The Government is encouraging more competition, seeking to further benefit customers.
- Some ADIs have merged.
- Some former Credit Unions have become banks – and more are considering that change.
- Some have renamed. Some have re-branded – with changes in logos and identity.
- Some remain as they have been. And
- Some are hedging their bets, registering possible new names and exploring the opportunities.
Much of the reviewing is being quietly undertaken in-house, with staff and Directors. But knowing what your current members and eligible prospects think, can clarify the likely outcomes by telling you how changes may influence financial activity with you – or with another ADI.
Over the last twenty-five years, we’ve researched the impact of changes or not-changes of ADI type, of ADI name and branding, logo and presentation. And seen some very positive outcomes follow.
Please call or email me to know more – whether from using our expressly developed 20 Questions Brand Monitor™, or our logo options testing facilities, or by undertaking your own bespoke customer and prospect research.
Then, with sound knowledge of the impact of change – or of no-change – we can strengthen your final decision. So please call or email me now, to activate the steps to that knowledge. Click on the Contact page for quick contact now!