Surveys

Surveys are an effective way to obtain statistically reliable insights about people’s views and opinions, their actual and intended future behaviours.

Surveys can be with customers, prospective customers, people in specific groups or areas, or with your staff.

We report our survey findings in aggregated and anonymous totals, so people respond honestly and openly, as their individual responses are anonymous.

Since 2001, for speed, economy, coverage and inclusion, we have been running our surveys online (for mobiles or computers). And, if now needed, we can also survey people by phone calls, in-person, or by paper surveys.

We review our survey methods and questions to ensure they are most effective, and as we uncover improvements, we publish those in marketing research journals, to help other researchers improve too. Some of those articles are listed below.

Is there a list-order bias in online survey matrix questions? | Articles | Quirks.com

By The Numbers: Increase survey response rates by increasing relevance | Articles | Quirks.com

The impact of gender in e-mailed survey invitations | Articles | Quirks.com

By the Numbers: Are smartphone users less-engaged survey-takers? | Articles | Quirks.com

Want better surveys? Contact Philip Derham now:

derhamp@derhamresearch.com.au