Online tools can generate insights, despite the coronavirus, as this two minute video outlines.
People participate in interviews, group discussions or surveys online, talking into their own computer or mobile (cell) phone.
People participate from their homes or wherever they feel safe. The interviewer is in another place, and the discussion is via computer or phone, online.
As the video notes, interviews online with participants at their homes, with real-life family dynamics around, can reveal further motivations and behaviour. These additional insights can strengthen your marketing, as the video notes.