STRENGTHENED RESEARCH

We’ve researched a very wide variety of people in English-speaking countries, and are always interested in ways to engage more effectively them.

When we find improvements in technique or approach, we summarise those in marketing research journals in Australia and overseas, so the improvements are available for the industry in general. This is to help maintain people’s willingness to participate in marketing research generally, as that willing participating gives us the capacity to strengthen our clients’ decisions.Scales-and-emoticons-smaller

Recent papers include:

  • World views collide to distort public discourse.  Research News, November 2016.
  • Does being patient pay off? Research News, July 2016.
  • Are smart phone users less engaged survey takers? Quirk’s (USA) Marketing Research Review, June 2016.
  • Using preferred, understood or effective scales? How scale presentations effect online survey data collection.  Australasian Journal of Market & Social Research, Vol. 19, No 2, 2011.
  • No need for a woman’s touch. Quirk’s Marketing Research Review July 2009.
  • Improved sampling by pre-segmentation.  Australasian Journal of Market & Social Research, Vol. 15, No 1, 2007.
  • Self completion surveys – relevance is necessary to strengthen reporting capacity!  Quirks (USA) Marketing Research Review, October 2006.
  • The impact of space and survey format on open ended responses.  Australasian Journal of Market Research, November 2004, Vol. 12, No. 2.

If you would like a copy of any of these, please contact Philip Derham, by email at Philip.Derham@derhamresearch.com.au or call 0414 543 765 or (+61) 03 9897 3011.

Or use the form below!