As market researchers, we analyse data from their research projects, identify salient findings, draw appropriate conclusions, and report those to their clients. But as curious market researchers, we also review what we have done in each research project to see what could have been even more efficiently undertaken.
This curiosity , this “why is it so”, lead us recently to review the impact of survey length and device use (results summarised in “Are smart phone users less engaged survey takers?” Quirk’s (USA) Marketing Research Review, June 2016.
This analysis then lead to a review of the length of time a survey is open for completion on satisfaction rates. The initial analyses suggest that surveys that are open longer achieve higher satisfaction measures of the client’s business than do surveys that close quickly (summarised in “Does being patient pay off?” Research News, July 2016).
Your comments and discussion on these topics are welcome. Contact Philip Derham now to find out more. Email: Philip.Derham@derhamresearch.com.au Mobile: 0414 543 765 or telephone: (+61) 03 9897 3011
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