Perceptions matter because they influence action.
Since the Australian Bureau of Statistics’ August retail sales results were released last Thursday, media commentators have bemoaned the retail sales decline of 0.6% since the previous month.
And if Australians are tightening their wallets and not spending on retail, and if the mood is one of caution, investing to generate sales and more sales needs to be targeted. It needs to be targeted to groups more likely to spend, borrow, invest as you need. And targeted to appeal to the motivations of people in those groups to act.
Clarifying those two targets is what we do.
Our research shows who the targets for your profitable products and your profitable services are. Our research then identifies what you need to offer to motivate them – to excite their interest and ultimately, their action.
If you feel your sales could be strengthened now, with your profitable products and services sold more effectively, please call me to discuss the steps to achieve that knowledge.