PUBLICATIONS and interests

Improvements in market research techniques help us generate better responses for our clients.

We’ve researched a wide variety of people in English-speaking countries, and always seek ways to engage more effectively them.

As we find improvements in market research techniques or approaches, we summarise those in marketing research journals in Australia and overseas, so the improvements are available for the industry in general.

This is to help maintain people’s willingness to participate in marketing research generally, as willing participating give us the capacity to strengthen our clients’ decisions.

Recent papers include:

      • World views collide to distort public discourse. Research News, November 2016.
      • Does being patient pay off? Research News, July 2016.
      • Using preferred, or understood, or effective scales?  How scale choice affects online survey data collection. Australasian Journal of Social and Marketing Research, December 2011.
      • Improved sampling by pre-segmentation. Australasian Journal of Market Research, Vol. 15, No 1, June 2007.
      • The impact of space and survey format on open ended responses. Australasian Journal of Market Research, November 2004, Vol. 12, No. 2.

If you would like a copy of any of these, please contact Philip Derham, by email at Philip.Derham@derhamresearch.com.au or call (+61) 0414 543 765.

Or use the form below!