Getting the right answer.

Why insights research is more than just asking a question and getting an answer.

You can get an answer to a business need by asking a question.

But unless the question gives you a background context to the people answering, to their emotional contexts, to their self-perceptions, and to their actual behaviours, then the answer may not give you the insight you need to make a better business decision.

This 3 minute video explains how you can get the right answers, and so get more effective business insights.

To find out more, please listen to Philip Derham or contact him on:

T: (+61) 0414 543 765