Should we have the same types or different types of people in your focus groups?

Should we mix or match when running online or in-person focus groups for you?

Mixing different types of people in a group can expose new business opportunities as they discuss their different experiences and ideas.  Or the mix of different types of people can silence some, depending on the topic, and so lessening the insights you will obtain.

Similarly, a focus group of the same sorts of people can have them discuss your concerns in depth can reveal new needs or opportunities, as they delve deeper into their common experiences.

The 2 minute video (below) discusses the benefits you’d get from each approach.

Our skill in identifying new business opportunities for you comes from deciding whether to mix or to match the types of people who will take part in your online or in-person focus groups.

If we can help you get more from your focus groups, please:

Call Philip Derham on 0414 543 765, or

email him at