The March 2021 retail sales data – and opportunities it shows

Yesterday, the Australian Bureau of Statistics released its March 2021 quarter retail sales data.

In this 2 minute video, Philip Derham notes key findings and the need to ensure that marketing activities are both sector-relevant and appeal to the current shopper motivations.

The different shopper motivations now are exemplified in the marked increase in spending in the leisure/pleasure cafes, restaurants and takeaway food sector, and the decline in the supermarkets and liquor sector sales.