Thoughts and words give insight into customer motivations, actions and potential business outcomes.
But words can differ from thoughts. Unless you measure both, you may miss business opportunities. And when researching your customers, you need to be aware of their words and their thoughts.
Aligning both provides better business outcomes, as this 2 minute video details – https://tinyurl.com/thoughtsandwords
Our research tools and techniques ensure words match closely to thoughts – and so to subsequent behaviour.
We can help you to strengthen your business – by finding the words expressed, and the thoughts unsaid, that do influence behaviour.
To know more, please contact me, Philip Derham, at Derham Insights Research – email@example.com or 0414 543 765.