Why insights research is more than just asking a question and getting an answer.
You can get an answer to a business need by asking a question.
But unless the question gives you a background context to the people answering, to their emotional contexts, to their self-perceptions, and to their actual behaviours, then the answer may not give you the insight you need to make a better business decision.
This 3 minute video explains how you can get the right answers, and so get more effective business insights.
To find out more, please listen to Philip Derham or contact him on:
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