More effective customer satisfaction measures

If customer satisfaction is a key performance indicator, it is worth measuring most effectively.

Online surveys measuring customer satisfaction can be undertaken quickly, but we have found that if we wait for six or more days before closing, we get more accurate customer satisfaction measures than if we close after 48 hours.

The difference can be, as an example, from a customer satisfaction measure of 55% very satisfied on day 1 to 68% being very satisfied after six or more days.

This short (ninety second) video details more, about more effective customer satisfaction measures.

To find out more, contact Philip Derham now – email derhamp@derhamresearch.com.au  or call  him on (+61) 0414 543 765.