In this quieter, school-holiday time, it may be appropriate for schools’ administrators to think further on promoting their schools’ benefits to current students’ parents and to prospective parents, to strengthen future school enrolment intentions and practice.
For some parents, the child’s school is pretty much established. It may be local or may be a school that a parent attended. For others, school choice may be influenced by fees, transport ease, other parents’ views (in-person on via online discussion forums), the child’s nature, the family religion, or other factors. And choice motivations can modify over time, so that reasons for choice that were significant in the past may be less so now.
When reviewing schools’ strategic plans to ensure they strengthen enrolments, knowing parents’ current expectations can clarify the communication messages, to strengthen school consideration.
Our Insights that can strengthen your Schools! Brochure explains how we can identify motivations and school selection criteria among current, future and prospective parents. This will assist in ensuring enrolment marketing activities are sharply directed to parents’ current needs and motivations.
To receive the brochure or to discuss how our insights can strengthen enrolment communications, call Philip Derham on 0414 543 765, email him at derhamp@derhamresearch.com.au or use the Let’s get started – Derham Insights Research form.
