We provide knowledge based on marketing research techniques.
These techniques include:
* Secondary sources research – useful for scoping your market size or prospect profiles, and using already existing information;
* Observation research – watching what is actually done in specific situations (which is less creepy than it sounds);
* Exploratory research – where people talk about their activities, intentions and practices in unstructured or semi-structured ways. These may be in one-to-one interviews, in focus groups or via specific interest panels.
The one-to-one interviews or focus groups can be in person or online. We’ve found both formats work well depending on the types of people involved, the logistics of getting the people together, and the topic to be explored.
The specific interest panels are online and are built to your needs and run as necessary.
* Survey research – when statistically reliable knowledge is required. We undertake surveys online using your customer base or a specifically purchased panel of customers or potential customers. Participants can do the surveys on their laptops, PCs, tablets or mobile phones as they choose, and we can reach them by email, SMS, scan-in or type-in survey links as most effective for the people being reached.
We undertake telephone surveys, in-person surveys, paper hand out and hand back surveys, and postal mail surveys, and interviews in Shopping Centres, as needed.
To know more, email or ring Philip Derham at email Philip.Derham@derhamresearch.com.au or call him on + (61) 0414 543 765 now.