Our publications

Derham Insights Research regularly comments on research practices and research-generated insights. You can watch videos of these comments at http://tinyurl.com/TheYouTubePlaylist or see them in our social media posts – Philip Derham | LinkedIn (1) Facebook Philip DERHAM (@derhamresearch) / X (twitter.com) Philip Derham (@betterresponses@mastodon.social) – Mastodon

In addition, improvements in market research techniques help us generate better responses for our clients. We’ve researched a wide variety of people in English-speaking countries, and always seek ways to engage more effectively them. As we find improvements in market research techniques or approaches, we summarise those in marketing research journals in Australia and overseas, so the improvements are available for the industry in general. This is undertaken to help maintain people’s willingness to participate in marketing research generally, as willing participants give us the insights to strengthen our clients’ decisions. 

The papers below summarise recent research technique reviews, and we are currently also reviewing other technique elements and will report those in due course.

If, in addition to the online versions, you’d like a hard-copy of any of these publications, please contact Philip Derham –  derhamp@derhamresearch.com.au or call him on