When seeking to identify what has caused a business problem or whether there is market opportunity, you can seek answers via a survey.
But often, you can get better insights from a survey when existing information you have, or can get, is analysed before the questions are written, as these analyses can show what will be the more effective questions.
To illustrate, a clothing store’s loyalty program’s email promotions are not getting the responses expected. We can analyse the responses by the already-known customer identifiers of age, gender and home postcode. Customers have to supply these details when joining the loyalty program. Analyses by these customer details enable us to write the more relevant survey questions and so get better business-enabling answers.
Similarly, when a unique-approach overseas school with annual fees of $A100,000 plus, looks to start an Australian campus, we can pre-analyse the Australian parents’ market to identify who to survey, as not all parents would be in such a schools market.
This pre-analysis enables the school’s survey to be concentrated among parents in the few areas where such fees are affordable and parents are likely to be interested in the school’s unique approach. Analysing existing data can ensure the survey generates better insights by concentrating on the real prospect market.
To ensure your surveys generate more effective, business-strengthening insights, we can quickly analyse your pre-existing information and then write the most effective and relevant questions.
To know more about the benefits from our analyses, use the Let’s get started – Derham Insights Research form or call Philip Derham on 0414 543 765. We look forward to helping you strengthen your survey outcomes.
