Category: News and updates

It can be fascinating what you can see when you stop for a coffee on the way home. As the[…]

When preparing or reviewing your strategic plans, current trends can mislead us about the future trends.  Accordingly, current trends should[…]

When seeking to identify what has caused a business problem or whether there is market opportunity, you can seek answers[…]

A very useful article explaining why clients can benefit from keeping their surveys open for responses a little longer.

Five in six of us are physically and mentally able. And that is a problem, because we can imagine that[…]

Fascinating to see that the most advantaged State/Territory in Australia, as the ABS measures this in terms of household advantage,[…]

The Australian Bureau of Statistics today released its Monthly Household Spending Indicator for June 2025. Two elements from that were[…]

As you may be aware, university business and other schools often need practicums or projects that can expose their students[…]

In this quieter, school-holiday time, it may be appropriate for schools’ administrators to think further on promoting their schools’ benefits[…]

Great news! Glow have just awarded us a grant to use their platform to explore the relationship (if any) between[…]

For 29 years, we have used marketing research tools and techniques to identify opportunities to strengthen our clients’ businesses. With[…]

When planning marketing campaigns, market segments are often identified by labels – women or men, baby boomers or Gen Z[…]

For some parents, the school choice for their child or children is pretty much established.  The school may be local[…]

Easy access to online survey platforms enables quick post-purchase customer surveys.  The question then is whether questions in these surveys[…]

Data research suggests that the busiest times for Australian funeral directors are generally July and August, as more Australians die[…]

Why? Because while numbers are exact and say exactly what they mean, their certitude can perhaps trick the brain, and[…]

In pre-historic times, news was exchanged by people talking to each other. Later, town criers shouted the news. By the[…]

Two quick measures often used to track whether a business or organisation is performing are overall satisfaction and the Net[…]

MacBeth was a Scottish lord who killed his cousin to become king. And, when king, he was in turn killed.[…]

Assumptions can be useful shortcuts to help us.  One, partially confirmed by ChatGPT, with the caveat that the assumption does[…]

As the 59 second video below suggests, there are perceptions about alcohol consumption. Such perceptions can lead to the creation[…]

Competition can take your customers away and lessen your business. But when you are competitive, you can grow your business[…]

I was asked by LinkedIn to comment on the discussion “You’re facing doubts about market research accuracy. How can you[…]

To find your business-building insights, email Philip Derham at derhamp@derhamresearch.com.au or call him on

Given that Australia is one country, the differences in imprisonment rates between its various States and Territories is notable. The[…]

The ABS have just released the 2023 age and sex distribution of people in Capital cities and people in regional[…]

Because while numbers are exact and say exactly what they mean, their certitude can perhaps mislead. As an example, when[…]

Long surveys that ask all that you wish to know can lead to people starting and then stopping part-way through.[…]