In pre-historic times, news was exchanged by people talking to each other. Later, town criers shouted the news. By the nineteenth century, newspapers told the news, and last century, news moved onto radio and TV.
Now, websites, enewsletters and social media posts keep people instantly informed. Essentially, people’s underlying desires to know the news have not changed, all that has changed are the types and speed of the media used.
Similarly, effective businesses and organisations have always found out what people need and want, so those can be effectively and profitably met. Identifying people’s needs has been the market research role. Initially, it was undertaken by time-consuming face-to-face interviews and mailed out and back surveys. The tools used then changed to landline phone calls, and later to online computer and mobile phone surveys, which collected answers for analysis more quickly than before.
Now, AI enables the end part of the process – the data analyses to find the insights sought – to be far faster, so getting your insights sooner, for quicker decisions and outcomes.
To know more of our AI use to speed the insights you need, call Philip Derham on 0414 543 765 or email him at derhamp@derhamresearch.com.au