The company principal, Philip Derham, is an experienced moderator and quantitative researcher.
Philip’s experience developed in roles with major media, market research, and government bodies, including the Australian Bureau of Statistics, The Herald & Weekly Times, and Roy Morgan Research.
He is a Fellow of the (Australian) Research Society, and a Professional Member of the Australian Marketing Institute. His qualifications include BA. (Mon.), Grad. Dip. Mktg. (CIT), Dip. M.R. (MRSA), and he has been a TRS-certified Qualified Professional Researcher since 2002.
Philip is an experienced presenter and speaker about market research and how its disciplines and tools can find business-building insights to customers’ and prospective customers’ motivations and needs, and so strengthen business performance.
He is a long-term mentor of Monash University Business School students and a long-term practicum project supporter and supplier for Deakin University students.
Publications and podcasts
As effective research techniques enable more accurate findings and insights, Philip continually reviews the techniques that Derham Insights Research uses and, when he finds improvements, publishes those in industry journals so that the broader market research industry can improve – so strengthening research practices and participant experience and so continued willingness to participate in market research acttivities.
Papers published as a result of his reviews include:
- Moving Beyond Being Good Podcast, July 6, 2024, with Gary Ryan – https://www.youtube.com/watch?v=80WAxE_Rb5c&ab_channel=GaryRyan
- How Happiness Impacts Satisfaction and Recommendation Measures July 13, 2022 https://www.greenbook.org/mr/disruptive-insights-asia-pacific/how-happiness-impacts-satisfaction-and-recommendation-measures/
- Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1? May 27, 2021 https://www.greenbook.org/mr/disruptive-insights-asia-pacific/should-satisfaction-kpi-and-recommendation-kpis-be-merged-into-one/
- Is there a list order bias in online survey matrix questions? Quirk’s (USA) Marketing Research Review, August 2018.
- World views collide to distort public discourse. Research News, November 2016.
- Does being patient pay off? Research News, July 2016.
- Are smart phone users less engaged survey takers? Quirk’s (USA) Marketing Research Review, June 2016.
- Using preferred, or understood, or effective scales? How scale choice affects online survey data collection. Australasian Journal of Social and Marketing Research, December 2011.
- A woman’s touch – the role of gender in online survey response. Quirk’s (USA) Marketing Research Review, July 2009.
- Improved sampling by pre-segmentation. Australasian Journal of Market Research, Vol. 15, No 1, June 2007.
- Increase response rates by increasing relevance. Quirks (USA) Marketing Research Review, October 2006.
- The impact of space and survey format on open ended responses. Australasian Journal of Market Research, November 2004, Vol. 12, No. 2.
- Benefiting from what you already know about your customers. Research News Live, July 8, 2008.
- Change in questions and in methods can improve insights and clients’ budget effectiveness. Research News Live, September 22, 2016.
- Three steps to more effective focus groups. Research News Live, October 11, 2016.
- Time to reflect on our assumptions, Research News Live, February 1, 2017.